Ajarakh block printing was a very
thriving industry before the earthquake.
Located around Dhamadka, the workshops
suffered massive damage during the
earthquake. Among all the crafts this
craft needs big workshops and capital
investment in blocks and dyeing equipment.
Over the years the Khatries has invested
their surplus funds in infrastructure
like printing sheds, washing units
and blocks. Large damage was suffered
to them during the earthquake. Also
due to change in water quality majority
of the units migrated to other villages
like Ajarakhpur and Kotda making the
remaining infrastructure redundant.
This relocation played havoc with
the industry and the printers are
still struggling to recover fully.
Today there are around 125 workshops
carrying out this work in over 8 villages.
It is imperative that the industry
diversify into more value added fabric
and produce products of better quality
with new designs. Majority of the
designs have not changed for decades
causing a fatigue in the market place.
Small design interventions where one
or two ranges are created have been
carried out but due to the low scale
the impact has been very negligible.
An influx of massive number of new
design and a resource center where
the artisan can look at new designs
and buy swatches which he can show
to the customer for orders and also
use to recreate the design is needed.
The higher value will ensure that
sufficient surplus will be created
which will help in creating better